Chelmsford C100

Community Flags / Walking

Image credit: Paul Starr


100 Silks, 100 Stories, 100 Miles for Chelmsford

CHELMSFORD 100 Website

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C100 is Chelmsford’s new mobile celebration of community, creativity, environment, and volunteering led by Chelmsford CVS. This project has been directly influenced and modelled on a project founded by Kientika, the T100 Festival.

Kinetika, along with handpicked local groups and volunteers working with Chelmsford CVS, will create a celebration of the talents, resourcefulness, and spirit that resides across the district. Inspiration will be taken from the beautiful waterways and outdoor spaces, as well as the people who live among them.

The centrepiece of Chelmsford 100 will be the creation of 100 hand-painted silk flags illustrating local stories. The flags will be displayed in an exhibition and walking festival in the summer of 2022, launching on 1 July. In subsequent years the intention is to build on this legacy, creating an expanding and connected celebration.

C100 will enable exploration of local journeys and walks taken, celebrating people and place; championing diversity, community strength and the different neighbourhood connections that continue to be made.

Front cover of C100 flag activity pack

The C100 in action


Image credit: Paul Starr

The C100 Flags

Credit: Mark Massey

Flag Design Process

The 100 flags created each illustrate a story or memory of Chelmsford.

The first step was for participants to write a short paragraph describing their story or memory, perhaps including what inspired them to choose that particular story and their feelings about it. Then the story requires a title.

In preparation for this groups were asked to consider:

  • What does the participant group represent?
  • Who belongs to the group?
  • Where do they meet?

Then the groups were asked to brainstorm ideas, collect images, photographs, logos, articles, stories and anything that will help to create ideas for the flags, coming together with CVS stakeholders to think about ideas for their flag design.

Examples of similar flag projects can be found on this website as follows:

Land of the Fanns

Thurrock 100

Purfleet-on-Thames Flags


Grayson Perry vase and an angel figure made of knives

Above: Grayson Perry vase; Knife Angel

Notebook page with writing

Begin by describing what is special about Chelmsford for you


Royal Opera House silk designs

Flag Artists

Ali Pretty

Ali Pretty is best known as the founding member and artistic director of the international outdoor arts company Kinetika, which she founded in 1997 after an established career in carnival arts and a growing commitment to community engagement. Ali has collaborated with and led teams of artists to deliver large-scale events to diverse audiences all over the world, such as WOMAD (1985 – 1991), FIFA World Cup (2009), the London 2012 Olympic and Paralympic Games.

In recent years Ali has been developing her practice to develop transformational walking arts projects with diverse communities. Through these Ali brings people together by walking, talking, and painting large-scale silk creations.

Since 2012, Ali has led walking projects in Wiltshire, the Isle of Wight, Lincolnshire, Essex and Thurrock, where she has developed an annual walking, talking, and making festival, Thurrock 100. This pioneering place-making model has been replicated internationally in various forms in Ethiopia, Chile and India.

Her most ambitious project to date is Silk River, commissioned by the British Council as part of the UK /India Year of Culture in 2017. Ali has recently completed Beach of Dreams, leading a 500-mile walk involving 500 participants and 500 silk flags from Lowestoft to Tilbury.

Ali Pretty on Lowestoft beach surrounded by silk flags

Ali Pretty on Beach of Dreams in Lowestoft

Jacci ToddJacci has been an artist with Kinetika in Thurrock since 2014, leading and participating in multiple projects including Thurrock 100, Silk River, Link Ethiopia, Milan Expo, and Beach of Dreams. After leaving art college, Jacci pursued a career working in the print and design industry as a production manager on fine art catalogues.

On graduating from university as a teacher she taught art in both mainstream and alternative education sectors before becoming a freelance artist working on community art projects.

Sarah DoyleAfter graduating university, Sarah worked for ten years in the early years education sector and has always had a passion for art and inspiring creativity in young people. Sarah is currently a cake artist specialising in creating sugar models and bespoke cakes. After designing a flag for the Tilbury carnival in 2019, she fell in love with batik and creating stunning silk flags with Kinetika.

Sarah has been working as an artist with Kinetika for the past 18 months, supporting several projects including T100 mandalas, Grays community flags, Carnival Gold and Beach of Dreams. Sarah loves working with communities and individuals to help bring their ideas and creativity to life.

Bright green and yellow batik illustration of sewing items by Sarah Doyle

Tilbury Sewing Club flag by Sarah Doyle

Rizwana SiddiquiRizwana Siddiqui has many years’ experience of community engagement and health promotion activities across Mid Essex, having previously worked for Chelmsford Volunteer Centre and Mid Essex CCG. She founded EMAN CIC in 2010 to support people from South Asian communities, promoting cultural diversity and skills development across Essex.

She has shared her skill set in a variety of ways including at the Essex Jiangsu Festival, Essex One World Festival, Essex Cultural Olympiad, CHP Family Fun Days, Chelmsford Fling Festival and Black History Month.

A passionate and talented silk artist, Rizwana teaches and encourages others at weekly silk painting and sewing workshops; and brings many shared cultural, arts and craft activities to other parts of Essex.


Elanie TribleyBorn in Birmingham and now based in the east, Elaine Tribley has a studio at The Hive in Chelmsford. She has a BA in Fine Art from St Martin’s School of Art in London and returned in 2007 to complete a MAFA.

Tribley explores her immediate environments, producing site responsive work with suggestions of belonging and nostalgia, and often with a sense of irony. Her work spans photography, drawing, sculpture and installation, and operates on the boundary between fine art and graphic design.

Several of Tribley’s public artworks are on display at sites across the UK, and her work is held in the collections of Braintree Museum, The V&A, Central St Martins and The Gardens of Easton Lodge.

Logo for C100 Kinetika Flags
Decorative graphic of C100

Logo of Kinetika

Logo of Essex County Council

Logo of Chelmsford City Council

Logo of Chelmsford CVS

Logo of the Queens Platinum Jubilee